David Cross, CFP®, CPM, CDFA®
Helping you make better decisions with your money | Fiduciary
Wealthtender Community Connect helps people discover the best financial advisors for their individual needs through their favorite blogs and podcasts.
Click Here to Learn MoreServing Clients Nationwide
Helping you make better decisions with your money | Fiduciary
Areas of Focus
- Business Owners
- Divorce Financial Planning
- Estate Planning
- Giving
- High Net Worth
- Investment Management
- Legacy Planning
- Retirement Income Planning
About David Cross, CFP®, CPM, CDFA®
Hi, I'm David Cross, Wealth Advisor and Founder of U.S. Asset Management.With 35 years of experience in wealth management and investment advisory services, I lead a team managing over $100 million in client assets from my Atlanta-based practice. As a financial advisor, I am legally and ethically bound to put my clients' interests first—but ask me what I really do, and I'll tell you something different: "I help clients and my team live their lives without fear."
Comprehensive Financial Planning and Investment Management
My approach to wealth management centers on understanding the whole picture—not just your portfolio, but your life, your dreams, and what truly matters to you. I lead every aspect of my team's work, from investment portfolio management to comprehensive retirement planning, ensuring that every strategy is tailored to help clients live their best lives. Serving clients throughout Atlanta, Georgia, and nationwide, I specialize in financial planning for high net worth individuals and families who want a trusted partner for their financial journey.
Credentials That Matter
I hold some of the industry's most respected certifications: CERTIFIED FINANCIAL PLANNER® practitioner for comprehensive financial planning expertise, Certified Portfolio Manager (CPM) for advanced investment management strategies, Certified Divorce Financial Analyst (CDFA®) for specialized guidance during life transitions, and Chartered Retirement Planning Counselor (CRPC) for strategic retirement income planning.
Areas of Expertise
My work includes retirement income planning and 401(k) rollovers, investment portfolio management for families, legacy planning and wealth transfer strategies, financial planning for business owners, and divorce financial planning and asset division.
Outside the office, I enjoy spending time with my wife, Shawn, our family, and friends.
Professional Designations
- Certified Divorce Financial Analyst (CDFA)
- CERTIFIED FINANCIAL PLANNER ®
- Certified Portfolio Manager (CPM)
- Chartered Retirement Planning Counselor (CRPC)
Affiliations
- Institute for Divorce Financial Analysts
Primary Location
1960 Satellite Blvd., Suite 2200, Duluth, GA 30097
Video
Meeting Options
- Video Conference
- In-Person
- Phone
Compensation Methods
- Commissions
- Fee Based
- Percentage of Assets Managed
What to expect in the first meeting
Click the 'Book Intro Call' button above to schedule a free introductory conversation. We'll get to know each other and I'll listen to understand your unique circumstances so we can determine the best way to proceed. I look forward to speaking with you.Offers Investment Management
Yes
About U.S. Asset Management
U.S. Asset Management is a financial planning and investment advisory firm built on long-term relationships, clear communication, and thoughtful guidance. Our goal is to help individuals and families make confident financial decisions that support what matters most to them.Who We Are
We were founded with a simple belief: financial advice should be clear, personal, and aligned with your goals. We focus on building lasting relationships rooted in trust, transparency, and consistent communication. Our clients value knowing their financial decisions are supported by an experienced team that takes the time to understand their priorities.
Our Services
We provide comprehensive financial planning and investment guidance for individuals, families, and business owners, including retirement income planning, divorce financial planning, and estate and inheritance planning. We also provide ongoing investment management paired with education to help clients understand their options.
Why Work With Us
Our founder brings 35 years of experience in wealth management and investment advisory services, leading a team from our Atlanta-based practice. Based in Duluth, Georgia, we serve clients across Metro Atlanta and throughout the United States, with virtual consultations that allow us to work with clients wherever they are.
Advisory services are offered through U.S. Asset Management, a member of Advisory Services Network, LLC, 900 Ashwood Pkwy, Suite 500, Atlanta, GA 30338.
Education
Auburn University Raymond J. Harbert College of Business, Bachelor’s Degree, Finance, General
Hobbies and Interests
- Family
SEC Lookup
View DisclosureWho We Serve
- Baby Boomers
- Business Owners
- Corporate Executives
- Couples
- Divorce
- Dual Income Family
- Entrepreneurs
- Families
- Gen X
- Intergenerational Families
- Investors
- Living in Retirement
Wealthtender® is a trusted, independent financial directory and educational resource governed by our strict Editorial Policy, Integrity Standards, and Terms of Use. While we receive compensation from featured professionals (a natural conflict of interest), we always operate with integrity and transparency to earn your trust. Wealthtender is not a client of these providers. Testimonials may not be representative of other clients’ experiences and do not guarantee future performance or success.
We Want Your Voice to be Heard
Wealthtender exists to help people discover trusted and authentic financial professionals and educators who may be a good fit based on their unique needs and circumstances.
Your honest reviews help people decide which financial professionals and educators may be best suited to their individual needs.
The majority of people trust reviews as much as personal recommendations, so what you write in your review should reflect your own opinion and experience.
Tips for Writing a Helpful Review
Be descriptive. Instead of just saying what you like or dislike, share why. What have you enjoyed most or least about your experience with the provider? Have they helped you overcome a difficult financial challenge or strengthened your knowledge about particular money matters? The more details, the better!
Be honest. Your rating and review should reflect your actual experience.
Stay relevant. Ensure your review is helpful to others by avoiding off-topic discussions or personal opinions not relevant to your direct experience.
Make your review easy to read. Reviews should be readable to others. Use proper grammar, avoid excessive capitalization or punctuation, and be sure to check your spelling.
Be yourself. Don’t post as, or pretend to be, someone else, and do not say you’re associated with a person or organization with which you are not.
Be nice. Don’t write abusive, hateful, threatening, or harassing content. Avoid personal threats, hate speech, obscenities, or inflammatory language.
Respect the privacy of others. Don’t post information that can be used to identify another individual or compromise their privacy.
Report abuse. Thank you for helping us ensure reviews on Wealthtender are helpful to everyone. If you suspect possible violations of our guidelines or believe a review is inappropriate, please email [email protected] with a link to the provider’s profile, indicating the review in question and the reason you believe it violates our guidelines.
Disclaimers
Wealthtender reserves the right to remove reviews that violate its guidelines and/or regulations issued by the Federal Trade Commission, Securities and Exchange Commission, FINRA, and other regulatory agencies. Further, financial advisors are subject to individual firm policies and rules prescribed by federal and state regulators that may result in reviews being removed, not published, or potentially modified upon the documented request submitted by an advisor, compliance officer, or other firm professional to maintain compliance with federal and state regulations.
If you submit a review on Wealthtender, the Federal Trade Commission has issued guidance to ensure you always maintain the right and ability to request reviews be removed from any online review website, including Wealthtender. To request the removal of a review you submitted on Wealthtender, please send an email to [email protected] using the same email address you utilized when submitting the review. Please include in your email a link to the profile on Wealthtender where your review is published.
In addition to your review being published on Wealthtender, you acknowledge your review may also be published by your financial advisor on their website, social media accounts, and/or profile pages on other directory websites.
The reviews posted on Wealthtender are individual and subjective opinions. The opinions expressed in reviews are those of the reviewer and not of Wealthtender, Inc. Wealthtender does not endorse any of the opinions expressed by reviewers.
Please refer to the Wealthtender terms of service and privacy policy for additional information.
If you have questions or if we can assist with anything at all, please contact us by email at [email protected] or call us at (512) 540 – 3811.
Thank you for visiting Wealthtender and giving us the opportunity to serve you.
© 2026 Wealthtender, Inc.
FAQs
FAQ Disclosures
Still have questions? Contact us today and we’ll be happy to help.