David Cross, CFP®, CPM, CDFA®

Helping you make better decisions with your money | Fiduciary

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U.S. Asset Management David Cross, CFP®, CPM, CDFA®
Duluth, GA

Serving Clients Nationwide

Helping you make better decisions with your money | Fiduciary

Areas of Focus

  • Business Owners
  • Divorce Financial Planning
  • Estate Planning
  • Giving
  • High Net Worth
  • Investment Management
  • Legacy Planning
  • Retirement Income Planning

About David Cross, CFP®, CPM, CDFA®

Hi, I'm David Cross, Wealth Advisor and Founder of U.S. Asset Management.

With 35 years of experience in wealth management and investment advisory services, I lead a team managing over $100 million in client assets from my Atlanta-based practice. As a financial advisor, I am legally and ethically bound to put my clients' interests first—but ask me what I really do, and I'll tell you something different: "I help clients and my team live their lives without fear."

Comprehensive Financial Planning and Investment Management

My approach to wealth management centers on understanding the whole picture—not just your portfolio, but your life, your dreams, and what truly matters to you. I lead every aspect of my team's work, from investment portfolio management to comprehensive retirement planning, ensuring that every strategy is tailored to help clients live their best lives. Serving clients throughout Atlanta, Georgia, and nationwide, I specialize in financial planning for high net worth individuals and families who want a trusted partner for their financial journey.

Credentials That Matter

I hold some of the industry's most respected certifications: CERTIFIED FINANCIAL PLANNER® practitioner for comprehensive financial planning expertise, Certified Portfolio Manager (CPM) for advanced investment management strategies, Certified Divorce Financial Analyst (CDFA®) for specialized guidance during life transitions, and Chartered Retirement Planning Counselor (CRPC) for strategic retirement income planning.

Areas of Expertise

My work includes retirement income planning and 401(k) rollovers, investment portfolio management for families, legacy planning and wealth transfer strategies, financial planning for business owners, and divorce financial planning and asset division.

Outside the office, I enjoy spending time with my wife, Shawn, our family, and friends.

Professional Designations

  • Certified Divorce Financial Analyst (CDFA)
  • CERTIFIED FINANCIAL PLANNER ®
  • Certified Portfolio Manager (CPM)
  • Chartered Retirement Planning Counselor (CRPC)

Affiliations

  • Institute for Divorce Financial Analysts

Primary Location

1960 Satellite Blvd., Suite 2200, Duluth, GA 30097

Video

Meeting Options

  • Video Conference
  • In-Person
  • Phone

Compensation Methods

  • Commissions
  • Fee Based
  • Percentage of Assets Managed

What to expect in the first meeting

Click the 'Book Intro Call' button above to schedule a free introductory conversation. We'll get to know each other and I'll listen to understand your unique circumstances so we can determine the best way to proceed. I look forward to speaking with you.

Offers Investment Management

Yes

About U.S. Asset Management

U.S. Asset Management is a financial planning and investment advisory firm built on long-term relationships, clear communication, and thoughtful guidance. Our goal is to help individuals and families make confident financial decisions that support what matters most to them.

Who We Are

We were founded with a simple belief: financial advice should be clear, personal, and aligned with your goals. We focus on building lasting relationships rooted in trust, transparency, and consistent communication. Our clients value knowing their financial decisions are supported by an experienced team that takes the time to understand their priorities.

Our Services

We provide comprehensive financial planning and investment guidance for individuals, families, and business owners, including retirement income planning, divorce financial planning, and estate and inheritance planning. We also provide ongoing investment management paired with education to help clients understand their options.

Why Work With Us

Our founder brings 35 years of experience in wealth management and investment advisory services, leading a team from our Atlanta-based practice. Based in Duluth, Georgia, we serve clients across Metro Atlanta and throughout the United States, with virtual consultations that allow us to work with clients wherever they are.

Advisory services are offered through U.S. Asset Management, a member of Advisory Services Network, LLC, 900 Ashwood Pkwy, Suite 500, Atlanta, GA 30338.

Education

Auburn University Raymond J. Harbert College of Business, Bachelor’s Degree, Finance, General

Hobbies and Interests

  • Family

Who We Serve

  • Baby Boomers
  • Business Owners
  • Corporate Executives
  • Couples
  • Divorce
  • Dual Income Family
  • Entrepreneurs
  • Families
  • Gen X
  • Intergenerational Families
  • Investors
  • Living in Retirement

Wealthtender® is a trusted, independent financial directory and educational resource governed by our strict Editorial Policy, Integrity Standards, and Terms of Use. While we receive compensation from featured professionals (a natural conflict of interest), we always operate with integrity and transparency to earn your trust. Wealthtender is not a client of these providers. Testimonials may not be representative of other clients’ experiences and do not guarantee future performance or success.

Get answers to frequently asked questions regarding the services offered by David Cross, CFP®, CPM, CDFA® View Disclosures

FAQs

Who does U.S. Asset Management work best with?
We specialize in working with individuals, families, and business owners, including high net worth households, who are looking for a trusted partner for comprehensive financial planning and investment management. We serve clients in the Atlanta, Georgia area as well as nationwide through virtual consultations, and we take the time to understand each client's full financial picture before building a tailored plan.
Can you help me with the financial side of a divorce?
Yes. As a Certified Divorce Financial Analyst (CDFA®) practitioner, we provide specialized divorce financial planning to help clients understand settlement options, asset division, income planning, and post-divorce financial stability, often coordinating with attorneys and other professionals involved in the process.

FAQ Disclosures

Still have questions? Contact us today and we’ll be happy to help.